Knowledge, Attitude, and Practice (KAP) Studies
Afghanistan poses distinctive auditing challenges — from documentation gaps to limited access and infrastructure.
Moore Afghanistan’s methodologies have evolved to accommodate these factors without compromising assurance quality.
Introduction
Behavior-change programs in health, education, and social cohesion rely on understanding people’s knowledge, attitudes, and behaviors.
Moore Afghanistan designs KAP studies that quantify baseline perceptions and identify behavioral determinants.
We develop culturally appropriate instruments and conduct gender-segregated discussions when required by community norms.
For example, our KAP study on public health messaging reached more than 8,000 respondents across nine provinces and informed the redesign of awareness campaigns that improved message recall by 60 %.
Why Moore Afghanistan
At Moore Afghanistan, we’re more than accountants – we’re trusted advisors dedicated to guiding your business with local expertise and global insight, helping you grow with confidence.

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Global Reach, Local Touch
Benefit from our expansive network that brings a wealth of resources, no matter where you operate.
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Expertise Across Industries
From finance and real estate to technology and more, our industry specialists bring knowledge and 
foresight.
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Personalised Service
We value relationships and tailor our approach to suit your needs, delivering advice that’s proactive, practical, and powerful.
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Industry-Specific Insights
Specialized knowledge across various sectors for optimized tax planning.
Speak to an expert today
Our professionals are dedicated to understanding your unique challenges and turning opportunities into lasting impact
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- Proposal Request
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